Questions
What are you making?
First i answered this question, "a music video" but after mr ford spoke to us then i changed my perception, we are making a media product to sell to our audience and to sell the song. A music video is a video telling us about the song but mainly selling the song to a audience. Ir iathe message behind the song, dreams and inpiration, emotional attatchment
I have to be a producer and a director in order to sell the music video and to make it how i want it. But i need to ask the right questions in a survey to get the right answers from my intended audience. If i don't know who my audience is then i wont be able to sell my product, if i know who my audience is then i can relate the music video towards them and find out their dislike and likes, by what im selling it needs to have an impact on my audience when they watch the music video it will make them feel in a certain way. When i watch an upbeat music video that connects with the song i relate to this and feel the way they do in the music video (happy). For example the music song "happy" when you hear this it does make you feel happy and Pharrel done a very clever music video that can relate to the song and you watch this feeling happy. If the song is depressive or angry this will also be shown in the music video as they need to sell the song and if a music video has a message behind the song you are more likely to watch a music video and listen to the song. If a song has a good music video then you are more than likely to listen and watch it again.
A music video has hidden messages behind it relating to the song but you will only be able to know this messages if you watch the music video and listen to the lyrics of the song. If you watch the music video sub consciously you will not see these hidden messages but if you watch it consciously then you will be able to decode these messages and relate back to the music video and song. I am selling my music video to a intended audience, when i film this music video i will know exactly what to put because i have asked the right questions on my survey so therefore my audience will like my product.
Friday 26 September 2014
History of Rap
More than a century before rap exploded onto the American music scene, West African musicians were telling stories rhythmically, with just the beat of a drum for them. Meanwhile, folk artists from the Caribbean Islands were also telling stories in rhyme. Indeed, these singing poets from Africa and the Caribbean lay the foundation for modern-day American rap music.
Rapping essentially involves the speaking or chanting of rhyming lyrics, often set to a beat. The rhyming created by rappers is considered by many to be one of the most sophisticated styles of poetry. What’s more, these rhymes often address provocative subjects such as sex, violence and socio-political issues.
Rapping first gained popularity in the U.S. in the 1970s as a kind of street art, especially among African American teenagers. But it wasn’t until 1979, when the Sugarhill Gang released their breakaway hit, ‘Rapper’s Delight, that record producers took notice of this emerging musical genre. once they did, numerous rap acts, including Run-DMC and N.W.A., surfaced, and rap’s audience began to swell. It wasn’t just African American male rappers getting in on the act, either: By the 1980s, white rap bands such as the Beastie Boys and female rap bands such as Salt-n-Pepa were reaching the top of the charts.
By the 1990s, rap matured from an old-school-style – which was based on relatively simple lyrics – to a new-school-style, which was louder and included more complex lyrics. Artists such as The Notorious B.I.G., Snoop Dogg and Tupac ruled the charts during this time, as did Eminem – one of the most popular white rappers of all time.
Rap has stood the test of time and its popularity rages on with today’s artists such as 50 Cent, Ludacris and Jay-Z churning out hit after thought-provoking hit. The beat truly does go on
Rapping essentially involves the speaking or chanting of rhyming lyrics, often set to a beat. The rhyming created by rappers is considered by many to be one of the most sophisticated styles of poetry. What’s more, these rhymes often address provocative subjects such as sex, violence and socio-political issues.
Rapping first gained popularity in the U.S. in the 1970s as a kind of street art, especially among African American teenagers. But it wasn’t until 1979, when the Sugarhill Gang released their breakaway hit, ‘Rapper’s Delight, that record producers took notice of this emerging musical genre. once they did, numerous rap acts, including Run-DMC and N.W.A., surfaced, and rap’s audience began to swell. It wasn’t just African American male rappers getting in on the act, either: By the 1980s, white rap bands such as the Beastie Boys and female rap bands such as Salt-n-Pepa were reaching the top of the charts.
By the 1990s, rap matured from an old-school-style – which was based on relatively simple lyrics – to a new-school-style, which was louder and included more complex lyrics. Artists such as The Notorious B.I.G., Snoop Dogg and Tupac ruled the charts during this time, as did Eminem – one of the most popular white rappers of all time.
Rap has stood the test of time and its popularity rages on with today’s artists such as 50 Cent, Ludacris and Jay-Z churning out hit after thought-provoking hit. The beat truly does go on
Codes and Conventions of Rap music vidoes
The codes and conventions of RnB/Urban are:
- Heavy jewelry (big rings, chains, bracelets)
- Revealing Women
- Black/mixed race singers, rappers, background dancers etc
- Expensive cars not the average ones
- Guns/violence
- Locations: the streets (ghetto life), clubs, mansions (with swimming pool)
- The mean wear black and baggy clothes
The music video of Jason Derulo “it girl” uses the codes and conventions of RnB music, for example there’s an expensive flashy car, and the clothes he’s wearing are expensive and he’s wearing a lot of jewelry. Also the video has a mixed race girl in it, who he is seducing him as he’s sining, which is definitely using the codes and convention.
However some of the settings in the video is different to other RnB videos, for instance the house that is used is not a typical mansion that you would expect to see it’s more posh and like a country house, also there’s a lot a tress and greenery in the video too which isn’t generally seen in this kind of genre.
50 cent ft Justin Timberlake “Ayo Technology” is a perfect example that uses the codes and conventions of RnB/Urban music videos. The video contains expansive cars, women who are really revealing and entertaining the guys while they are sitting like“pimps” dressed up in pricey suits watching.
Rizzle Kicks “Down with the trumpets” doesn’t use the normal codes and conventions expected to be seen in an RnB/Urban music video. For example they use a cassette player which wouldn’t be seen in a typical RnB music video because they would generally use the latest technology which would be an Ipod. Also the way they are dressed is more indie, with the skinny jeans and not the loose, baggy T-shirts or jeans that are below their bottoms. The location they have used is in a beach and not in some alley way or at a mansion with swimming pools etc. They use a twist in their video were they buy a trumpet of someone using the kind of technique that would be used when dealing drugs.
Will Smith “miami” has codes and conventions that go with the RnB genre, for example, the cars, the mixed race dancers, the girls and the clothing. However the video is has all kinds of races in it, its located in a beach and an event with a stage and live singing.
Friday 19 September 2014
Stuart Hall and Reception Theory
Stuart hall looked at the role of audience positioning in the interpretation of mass media texts by different social groups. He came up with three different ways to read media text.
1. Dominant reading - the reader accepts fully the preferred reading, so the reader will read the text how the author wanted them to read it so it feels natural.
2. Negotiated reading - the reader partly believes the code and accepts the preferred reading, but sometimes modifies the interpretation from the media that reflects their own position, experiences and interest.
3. Oppositional reading - the readers social position places them in an oppositional relation to the dominant code they reflect the reading.
Reception Theory - is the way individuals receive and interpret a media text, it tells us about how the audience would have different interpretations from a text depending on the individual itself, so taking into account gender, age and ethnicity. For example a person aged 16 would read a text differently from a over 21 due to having different thought process and experiences. The ideology messages would be different to both people and they will both have a interpretation of a certain media text.
1. Dominant reading - the reader accepts fully the preferred reading, so the reader will read the text how the author wanted them to read it so it feels natural.
2. Negotiated reading - the reader partly believes the code and accepts the preferred reading, but sometimes modifies the interpretation from the media that reflects their own position, experiences and interest.
3. Oppositional reading - the readers social position places them in an oppositional relation to the dominant code they reflect the reading.
Reception Theory - is the way individuals receive and interpret a media text, it tells us about how the audience would have different interpretations from a text depending on the individual itself, so taking into account gender, age and ethnicity. For example a person aged 16 would read a text differently from a over 21 due to having different thought process and experiences. The ideology messages would be different to both people and they will both have a interpretation of a certain media text.
Friday 12 September 2014
Analysis of Music Videos
Meek Mill - Dream worth more than Money
Camera
- Up close when video begins
- Mostly mid shots and close ups
Mise- en- scene
- Mostly him getting drunk and high, drug references in the song
- Plain Colors mostly black and white
- Video reflect the song
- Dark music videos, typical rap genre music video
Sound
- Meek Mill miming throughout with voices after it has finshed
Editing
- Cuts to different places (Mainly in studio)
- Mostly him in the shot doing scenes in front of the camera
Monday 8 September 2014
My chosen Brief (Music Video)
Brief 1
A promotion package for the release of an album, to include a music promo video, no longer than five minutes duration, together with:
- a cover for its release as part of a digipack (CD/DVD package)
- a magazine advertisement for the digipack (CD/DVD package)
I have chosen to do a Music video as i believe this will reach my full potential and i will not need to copyright or use anyone elses music or sound as Kameron (Artist) will make the own beat and Rap over the beat.
Sunday 7 September 2014
My Music Video
1. My first idea would be to record the person singing in a studio environment, as the songs will be contain explicit material I could make a explicit and a normal version of the music video as this is the latest things the artists are doing to allow audiences to know what they are watching. I will block out the explicit material in the normal music video by blurring them out so they cant be seen and with the explicit language I will edit it over so you do not hear any foul language. The studio setting is ideal as my friends studio is being currently built and I believe it is different and a new idea. I will be producing and helping make the beat so we do not have to copyright anything and the song will his to own. I will also edit the video to allow some of the words he says to be shown on the screen in a cartoon effect which will help improve the overall look of the music videos
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