Evaluation

https://www.youtube.com/watch?v=7lVVp1cCqcw

That is the video for my Media A2

A previous video i have filmed.

Here is my video that i have previously filmed in the same studio. As you can see it is more of a freestyle film. As you can see the editing i have done is color correction as i wanted the darker colors to stand out more as i wanted the video to seem like a original freestyle which many artists did start with. Therefore by adding in the darker colors it made my video better because it did not seem like it was overdone more underdone where a instrumental is played and the artist shows their talents on it. 

I also included titles at the beginnings but it seemed to fake and looked unprofessional therefore had the  music begin to play then the video fades from black to the video. Also when the video started to end it faded white to show the audience it is over. 

The sound quality is very good as it was filmed and recorded in a studio so the sound bounced of the wall and created a perfect sound. 

My Magazine Poster / Advert

My idea is to combine the boldness of the american rappers  adverts but keep the uk industry being grime. My artist advert will be in the XXL magazine with the album cover being there and a picture of him performing on the cover as i believe this will attract the audience. I will do the background colour the same as Dr Dres cover (Grey) as the picture of the artist performing he is in all black so on grey this will stand out a lot. Also the first time most people will be seeing kameron (the artist) so therefore i will need a powerful image to draw there attention so they will be able to read up on him and hopefully begin to listen to his music or take a intrest in him.

I will upload the pictures and layout of the magazine

This is where i will edit using the software on photoshop to make a magazine advert supported by XXL. It will also feature a spot from my music freestyle video (ADTV).

Magazine Advert / Poster Research

Here is the research i have done on magazine adverts and posters to allow me to effectively produce mine to suit the needs of my consumers. I have done research on both the american rappers and the Uk urban grime scene.

Here you can see the iconic NWA star Dr Dre on the famous XXL magazines cover. As you can see there is a big picture of him which covers most of the magazines cover. And in big titles it says DR DRE. Also below this they include a rhetorical question being "yes detox is coming" which is the question most people ask when talking about DR DRE so this is an advertisement for his new album. You can see on the picture that he is playing chess, then you can see underneath it says "The master of the board finally returning to the game" This will tell the audience that dont know DR Dre that he is a legend and also tells them he is coming back. For the many that know Dr Dre they know that he is a legend so by calling him a master will not affect people due to them knowing about Dre's past history. The colours are very bold being him in all black with black chess pieces on a grey background so the black really stands out and looks very bold. The writing is in white as then this will stand out because it is on top of the black. The magazine title is bold and at the top of the page being in red and white making it the first thing your eye catches when seeing the magazine and is a very recognisable brand.



Here is the UK artist Skepta from Tottenham. As you can see it is the same sort of feel on the poster showing the artist wearing dark colours on a light background to show himself standing out. Also his facial expression is very similar to Dr Dres being serious, i believe they do this to portray the bad image they have gotten by the media being "bad" or "hood".













I will use both of these images and other magazine research to make my advert.

Filming and Editing progress

I have shot most of my filming and will upload screenshots. The editing needs to be dne but i have put a title in the video which i will also show these screenshots. The other editing i will use will be the metaphors he uses to add in a word or picture associated to it so viewers who cant tell word play will easily be able to see this. For example when he says "Put it in the grinder and grind it up" we will show a grinder grinding so it makes the video more interesting for viewers. The main target audience being grime and rap audience will understand the world play and metaphors but for the audience that wont know about it, it makes it more helpful.

I have also changed the idea to make it more off a freestyle music video like the main grime and rap youtube channels are doing at the moment where the artist can freestyle over a selected beat and is then recorded.

Digipack

 This is my final digipack. Me and the artist sat down with this and believed it was the right album cover to go with the song. As the song is about his life then the 1st cover of the album you will see his name and as he talks about weed there is a roll up on the cover, but he is not promoting smoking as he says it just relates to the song. The back cover is a picture of him which has been digitally pixalated. This album back cover will have 6 songs on. All the song titles will be related to the lyrics of the song as i believe these are the most listened song and it will stay in the listeners head if the song title matches the lyrics. The inside left cover is a picture of a mic and a book that the artist (kameron) writes his lyrics in. this will give the listeners a look inside the artists life so they can try to relate to him. I kept the tray on a grey theme as i believe if you done it any other colour it would look awkward. I included the sidebar and named it "KD THE ALBUM" as this will stand out for the customers to see as it will be his first album released so customers need to be attracted to it.


Feedback from Mr miche and Mr ford - Change back text as takes away the theme of the album. In the inside of the cover the writing with the microphone it has purple / red writing so i could match these colours with the back cover and change the font to allow them to read it easily. 

Update on filming

I had the idea to go backwards toward the song to show him at the studio in the beginning and going to the studio was meant to be the meaning on the video i felt it was very difficult to film in a tight cramped studio and the camera was not getting the shots in the correct place as the tripod i was using had 1 leg that was wobbly. I have decided to put the filming of each shot in pieces and see how it comes along if i put these shots together with a bit of animation to allow the video to be free flowing and not to look like random pieces of shots put together with no meaning as the song relates about his life so would want to show an outsider how he lives and what he does day to day in the space of 4 minutes.

Filming

Here is the filming for the majority of the the music video, we used a Sony camera with my cousins tracking rail. This worked very effectively as it was a freestyle video it allowed us to shoot from different ranges which makes the video more interesting. The problems with using this was that it was hard to move the camera slowly and film and when i did this we looked back over at the footage and it did not go with the lyrics as it looked more off a standing alone video which is boring compared to doing different angles. I will be re-filming this scene using the tracking rail again but make sure we use different angles also because it was mainly a mid shot which made it look like it was short movie rather than a music video with lots off different angles and going backwards in time which i first intended to do.

New storyboard Idea (Talk with Mr ford)

The idea that Mr ford presented to me and i think it is a very good idea and will make the music video unique is to not do it in a sequence but rather a backwards play starting from the studio and as he is rapping it shows the sequence to get to the studio and will include things that he is raping about, so it wont be flashbacks as i believe this will look childish and amateur but it will be shots after shots with smooth transitions to allow it to be professional. It will start from the 6th box and the sequence will work backwards till you release he is going (back to the studio) this will be successful as i don't think many people have done this before and it will keep the audience guessing where he is going  till they know that as he opens the studio door it will be match on action where he will go back to the rapping.

Storyboard

This is my storyboard, i have wrote the rough description under each picture but will write them in detail on this blogpost as i need to include the camera angles and shots.

1. Title -
2. House scenes - This is the house scene which Kameron lives, it will start off by him putting on a bag and will be a tracking shot, it will be more of a documentary for the first part as he will not talk to the camera it will be more like a normal day going to the studio as i believe when you talk into the camera it will look forced as i have researched into this and figured out the ones that don't look forced look the best.
3. Car scene -
4. Entering Studio - Here kameron will be entering the studio, this again will be a tracking shot but when he opens the door it will flip to the camera being into the studio instead of the camera following him in as this might look amateur.
5. Producer -
6. Raping -

Metallica - Nothing else matters (Mr miche)

This music video is a prime example of the type of music video i want to shoot but is the opposite of the genre of music i want to shoot, this rock music video is shot all in a studio and when they are actually recording the music. This is what i hope to record for my music video but Metallica is a band so they have many different shots on different artists within the band depending on the interments, for example the person playing the drums was filmed on a low angle shot to make him see more important as the song is mostly drums.

Things to do by end of January for planning

Finish storyboard


Add in final picture for digipack


Decide which song out of the two and do blog post on this

Storyboard

My storyboard will be shown to mr miche on Friday 16th of January.

As you can see my music video will be mainly in the studio as i believe not many artists do these types of music videos and it will be different and this will mean more viewers and people recognizing this as it is different. The first slide of my storyboard is the name of the song and the artists name, i will be doing a powerful effect when editing this so it starts out and when it starts to go of the screen then the beat will start.

The 2nd slide is where Kameron will start the first 1/4 of the song, this will mean moving around saying the lyrics which we haven't decided to record while recording the video of him miming in the video. This will involve a lot of different camera angles with the camera moving around also, the next scene will be in a different part of the studio. The other part will be filmed in


Not finshed.....

Shatter effect on photoshop Digipack

I have decided that i will be adding a really noticeable theme on the front of my digipack to make it original an stand out as my research from digipacks have told me that people are more willing to buy a cd or album if it has a noticeable front cover. So i have been watching tutorials to allow me to do the best front cover i can possibly do. I will be either doing a broken glass that has been shot through then have kameron on the front behind the glass or i will be doing a really dark theme picture where it is mostly black with fire or an animal being in the background. This is dependent on the music where we have two songs one being upbeat and one that i wouldn't do the dark theme for the song but then there is more a darker grimey song that a dark theme of fire and all black would go very well with.

Both the songs done need to be edited and produced but both songs will be produced and released but i will pick the one to do a music video on